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RAELA Interview

Ines Pinto


Raela is a Wellness Eco Fashion label designed for the modern woman and her journey of self-discovery. What was the inspiration behind the brand?

It was an observation of what is really happening now, whereby women are juggling a lot from work to kids and other chores. Thus the wellness movement is growing rapidly to counter the stress and to help women gain more balance. Raela was born to cater to their need for effortless yet stylish clothes that takes them through the day even to their pilates / yoga class. 

When we talk about Fashion, it’s hard not to think about the social and environmental impact of the traditional supply chain. Do you believe that Raela can be a force for good in the world of fashion?

The use of eco materials made in Germany that engages close loop processes and not over-designing or over-producing are some ways Raela tries to affect a little positive change. Also key styles are fairly made in Italy in limited quantities and designed for singular seasons that can be interplayed to create different looks. This is a concept to counteract excessiveness and novelty that are wasteful. 

Raela clothes are made with premium natural materials like Tencel, a fabric made with eucalyptus bers. Why have you chosen this unique fabric in your collections?

It’s exciting to learn that the fabric is 100% bio-degradable and the non-toxic solvent used in production is recycled by almost 100%. Also I started to have a slight skin allegy from wearing plastic/synthetic clothes about a year ago, that led me to look for a solution. Tencel was the answer as cotton/bamboo though quite skin-friendly, their fiber productions are not so sustainable with the use of toxic chemicals and pesticides.

Winds & Waves, your 1st collection, has quality timeless styles that feel like a second skin. Do you think it’s necessary to educate the younger generations to buy less but better?

Yes. I feel it is important to at least create awareness that the speed and lost value of clothes from fast fashion has created a vicious impact that harms the environment, and this unhealthy consuming habit brings long-term consequences. It’s more challenging to influence the youths to be onboard this idea as they are more trend-driven and less concerned with values behind products.

How can comfort and breathable clothes help us perform better in activities like pilates, yoga, meditation, barre and dance?

All the mentioned activity requires a lot of flexibility with the wide range of movements they encompass. Comfort always allows the wearer to feel at ease that enhances their performance as well as potential to be better.

Rejuvenating body, mind and soul is the brand philosophy. Do you think we should embrace slowness and mindfulness to live a more meaningful life?

Definitely. There are still many people who do not understand that adopting the slow/mindful approach means taking the right amount of time to enjoy doing a certain activity. With the modern pace of life thanks to advanced technology or fast media, many have forgotten to plan some part of their busy day to shift down their gears and focus on their wellbeing. Raela embraces a slower fashion model and its evergreen designs follow a lifestyle or philosophy rather than trends.

Inspiration behind Nevoazul magazine design

Ines Pinto

Left: "Through the clear blue" - Interview with the youtuber Aileen Xu
Right: Installation by the portuguese architect Eduardo Souto Mouro for the Venice Architecture Biennale 2012

Left: "The Imperfect Beauty of a Broken Plate" - An article about Kintsugi
Right: Broken pottery repaired with gold, an ancient japanese technique named Kintsugi

Left: Snapchat - "A social network of ephemerality" - An essay about impermanence in the social media world
Right: Snapchat logo

Left: "June 22, Kabul" - Excerpt by Alexandra Lucas Coelho
Right: Shaharzad home - Photo by Alexandra Lucas Coelho during her trip to Kabul

An exploration of quality

Ines Pinto

Worn Wear is an exploration of quality -- in the things we own and the lives we live. This short film is like an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.

Jose Mujica on life, hapiness and consumerism

Ines Pinto

"Since we have invented a consumer society, the economy must constantly grow. If it fails to increase it's a tragedy. We have invented a mountain of superfluous needs. Shopping for new, discarding the old. That's a waste of our lives! When I buy something, when you buy something, you're not paying money for it. You're paying with the hours of life." Jose Mujica

Nature, photography and wildlife

Ines Pinto

Hot summer, sea and sun. Crowded beaches, bikinis in the sand. But old habits die hard and all we want is the quietness of the countryside, the grandeur of the mountains and the WILDLIFE PORTUGAL programs that allow us to spend the day shooting, walking and admiring the natural world in all its splendor.

WILDLIFE PORTUGAL allows us to create a connection with nature and the animals that inhabit it, through the development of activities based on nature tourism and wildlife photography on the National Network of Protected Areas, mainly in the natural parks of Serra da Estrela, Douro International, Tejo International, and others. 

Some of the suggested activities include bird watching, hiking tours and wildlife photography, mainly through the use of hides at Faia Brava’s Reserve. WILDLIFE PORTUGAL is a Nature Tourism certified business and it is supported by Rewilding Europe, an European foundation whose mission is to create more areas for wildlife and promote Nature Tourism. 

Each tour is an eulogy to the beauty of nature and an opportunity to meet the wildlife in their natural environment.

This warm August

Ines Pinto

The smell of ink, of blue colors on the paper, of machines that don't stop. Loose Leafs, color tests, hidden mistakes. What I read, what you understood, what he saw. Rereading and proofreading. Rewriting and compose. This was our month. Warm August, feet in the river, head spinning. Long nights, days without end. Moving forward and backward. Going north, scoot to south. And, in the end, peace, disguised in paper. Six months in 120 pages. A magazine complete, two souls in quiescency.



Ines Pinto

The sun was shining bright and I was laid on some autumn leaves, as a reminder of the passage of time. I started Nevoazul magazine on the first days of spring, when the trees were full of cherries and my mind was lost in ideas. Now I'm serene, enjoying the summer breeze while I read the only existing copy of nevoazul magazine. It's like a secret I can't wait to reveal.

Inside NEVOAZUL first issue - Impermanence

Ines Pinto

In a culture motivated by consumerism and memory, the first issue of NEVOAZUL magazine reflects about impermanence as a driven force for a simple, more meaningfull life.

Here's what you will find inside the first issue:

-An article about the benefits of organic cotton in the lives of farmers around the world,
-How the ancestral art of Kintsugi turn broken ceramics into objects even more precious than they were before,
-Was Albert Einstein a minimalist? An article wrote by Sam Lustgarten from the blog Frugaling,
-Paintings by the artist Katte Geneta, where she represents nature fickleness using a single stroke to create a wave,
-A review about the movie Mon Oncle about simplicity and modernity,
-A story about the inspiring Aileen Xu, the girl behind the youtube channel Lavendaire,
-Three poems about Wittgenstein's silence written by Emanuel Madalena

...and many more.

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The moon is in the cover!

Ines Pinto


New moon
First quarter
Full moon
Last quarter


Almost without noticing, the phases of the Moon change, bringing with it a new way to see it from the Earth . On rare days,the Moon, the Sun and the Earth are perfectly aligned  and the lunar eclipse occurs, but on all the other days we can just stare, enjoy the bright light reflected on it and appreciate the surrounding changes happening .

NEVOAZUL first issue

NEVOAZUL first issue

NEVOAZUL first issue celebrates the advantages of impermanence. Those quick moments that make the permanent passenger. Contingencies that appear by surprise in the midst of well-planned routines. But when we embrace what we can not predict, we discover that the simplest and purest pleasures are found in the most impermanent times. 

NEVOAZUL is almost ready but, for now, all we can share is the cover, a reflection from the inside.


Ines Pinto

The days went on and on, like the cherries we ate on that balmy spring brightening our work hours. The mornings quickly turned to afternoons and the nights were just a preamble for the sunrise. Entertained and spellbound by what surrounded us, we decorated the white walls of our home turning them into a mural for our inspiration. The cotton fields, the sea painted in oil at 3am, the writings of someone who went to the world’s end and back. Symbols of an ideal we want to achieve.

From the mystic melodies of Beach House to the instrumental songs of Deru, the same records played on the turntable without us ever complaining. This happened until night, until the hours of rest, when the false yellow lights beaming from the computers gave place to whispered conversations, Patti Smith books and Jacques Tati movies.

There were days when we woke up at 4am to shoot the full moon reflected on the water and feel the cold sand beneath our feet before the summer arrived. There were nights when we didn’t stop writing until 2am, until our eyes begged for rest but our hearts hungered for work.

NEVOAZUL has been called Névoa Azul and before that only Azul. The ideas were developing, the names were changing, and the content was born. Minimalism has lost its purity as it was mixed with art. Consumption has teamed-up with literature and sustainability with culture to create a future better than the present.

So we chose to make a difference and surrender to the arts. We drew the moon surface on a sheet of paper and left the black charcoal remnants on the floor for history. We wrote about ancestral restoration techniques, praised impermanence and chatted with those who found equilibrium in simplicity.

NEVOAZUL’s beginning could not have been better.

Morning haze

Ines Pinto

Last week we went to the beach at 5 am to enjoy the silence and the grayish blue mist before the sun comes up. 

Tomorrow's winners

Ines Pinto

Last time we went to the beach we discoved some fishermen resting under the fort's shadow. They were sitting around playing games on a table made of rocks. The following morning, the beach was empty and all that remains were traces of man's presence in nature. 
We can only imagine how many times the tides had swallow the score sheets.

A reminder that yesterday's games do not make today's winners.

Blue etchings

Ines Pinto

As part of our work in the first issue of Névoa Azul magazine, we spent some days doing etchings in light blue colours.

We started by drawing in reverse in a metallic cardboard. Using a precision knife we cut lightly the metallic cardboard without reaching its paper part. This will absorb the ink. With some old fabrics we make what in portuguese we call boneca (doll) to cover the draw with ink in a circular movement to make the cuted lines full of ink. Then a cleaning process begins. Textile waste was used to remove most of the superficial ink. In a second step, another piece of textile waste was used to clean even more. Finaly, to lighten some areas, we used small cotton pieces. Before going to the press is important to clean all the cardboard edges. In the press bed we mark a position to the cardboard and the paper to be printed. We roll the press the first time. After the second or third printings, the cardboard will get out of ink. To get more printings we lay cardboard blankets carefully over a new printing paper. This will put even more pressure on the metallic cardboard to split out ink. If you want to make more printings, start the process from the beginning. As this is a very simplified process of etching, your surface, the metallic cardboard, will get degradated quickly.

Even if the drawing is beautiful you will need to make another one, because your master surface won't last forever.

Is there anything more impermanent than an etching?